Munduruku VR at Latitude Festival 2017

More great news for Munduruku VR! After showcasing at last month’s Glastonbury Festival the film will be playing at this year’s Latitude Festival. It’s great that even more people will be able to see this amazing film and learn about the important message of the Munduruku and the challenges that they are facing.

The 5 minute version for the film will be at the festival as part of Sheff Doc/Fest’s summer touring programme. It will be playing all day Friday 14 July at the Music and Film Arena

You can learn more about this project in our previous posts here, here and here 

Alchemy soars into the trees with Kew Gardens

Viewers can sit amongst the branches of one of Kew’s tallest trees in our latest VR experience View from a Giant Redwood

From 22nd July to 3rd September View from a Giant Redwood will be hosted by The Royal Botanic Gardens, Kew in Richmond

In this 4 and a half minute film audiences follow head arborist Tony Kirkham as he carries out a health check on one of the tallest trees in Kew, the 150 year-old Giant Redwood. Viewers will join Tony high-up amongst the branches of the Redwood to learn more about the tree species and how he checks their health. The experience also offers stunning views of Kew from a truly unique vantage point. The experience will be installed in the Shirley Sherwood Gallery at Kew, which is a short five minute walk away from the featured Redwood and is open everyday between 10am and 4.30pm


The film marks an ongoing relationship as our parent company Atlantic Productions and Kew Gardens, collaborated together on the David Attenborough project Kingdom of Plants for Sky.

Our CEO Anthony Geffen says: “We are delighted to work with Kew again on another project harnessing cutting-edge technology, this time using the unique immersive medium of VR to show off the beauty and wonder of the gardens from a totally new perspective.”

The Royal Botanic Gardens, Kew is a world famous scientific organisation, internationally respected for its outstanding collections as well as its scientific expertise in plant diversity, conservation and sustainable development in the UK and around the world. Kew Gardens is a major international and a top London visitor attraction. Kew’s 132 hectares of landscaped gardens, and Kew’s country estate, Wakehurst, attract over 1.5 million visits every year.  It has been a delight working with such a prestigious organisation on this amazing VR film.

Gina Koutsika, Head of Visitor Programmes, Events and Exhibitions said, “We are very excited to work with Atlantic Productions on Kew’s very first virtual reality experience. Never before have we been able to take visitors climbing with our arborists. Bringing the Gardens to life in a unique way it showcases Kew’s beauty and majesty in a whole new light.”

You can book tickets to visit Kew Gardens on their website here 


Alchemy VR at Glastonbury 2017

Bruce Parry launches Munduruku VR at Glastonbury Festival 2017

This weekend Alchemy VR joined Greenpeace at Glastonbury festival for the 2nd year in a row! Last year BAFTA winning Great Barrier Reef Dive was seen by over 3000 festival goers and similarly this year Munduruku: Fight to Defend the Heart of the Amazon had queues round the corner!


Bruce Parry launches Munduruku at Glastonbury

The experience was officially launched at Greenpeace’s VR dome on Friday by the ‘tribe man’ himself Bruce Parry, who was so affected by the film that it almost brought him to tears. The five minute VR film was playing in the dome and the full film and multisensory experience was available to watch in the backstage area behind the Pyramid Stage.

ITV interviewed Bruce Parry briefly on the experience which you can watch here


Greenpeace’s VR dome at Glastonbury


Long queues to see the VR film

Bruce Parry

Bruce Parry experiences the full multisensory film backstage


The multisensory ‘pod’ backstage in the press tent


Munduruku wins Alterative Realties Audience Award at Sheffield Doc Fest.

Munduruku: Fight to Defend the Heart of the Amazon last night won the Alterative Realties Audience Award at Sheffield Doc Fest.

This multi-sensory experience, created in collaboration with Greenpeace and The Feelies, was selected by festival goers as their favourite experience within this year’s Alternative Realties exhibition. It will also go on to tour South America at DocMontevideo, Uruguay, DOCSP, Brazil, and Noviembre Electrónico, Argentina as part of Sheffiled Doc Fest’s Latin American tour which is supported by the British Council. This follows it’s exhibition at Glastonbury festival later this month where the short version of the VR film will screen in the VR dome on Greenpeace’s field and the multi-sensory version will showcase in the press tent.

VR director James Manisty has been at the festival all week and has been interviewed by several outlets including BBC Click.

More announcements to come on this project very soon so watch this space!



Munduruku: The Fight to Defend the Heart of the Amazon launches in South America

We’re very excited to announce that Munduruku: The Fight to Defend the Heart of the Amazon is launching at the Centro Cultural Correios in São Paulo today with the public being able to view the experience from tomorrow, 2nd June. The experience features fully immersive VR pods from multisensory storytellers The Feelies, which allow users to experience the film with unique sensory triggers written as a single combined narrative with the 360-degree footage.

The multisensory pods, designed by Mark Tildesley (designer of the London 2012 Olympic Opening Ceremony) and experience have had an entire installation built around them for this exhibition, featuring living plants and a photography exhibition.  The experience will be  open to the public until the 25th June and marks the first ever multisensory VR experience in Brazil, the five pods have already attracted over 600 bookings ahead of the launch.

The Feelies collected data for their immersive pods by performing a sensory mapping of the Sawré Muybu area, including taking a perfumer to take in the scents of the forest.  The data harnessed was used to create six bespoke perfumes, an infrasonic frequency track, humid atmospheres and a narrative of heat and wind. Together, the result is a 14 minute installation that aims to provide users with a truly empathic, unparalleled multisensory virtual reality experience.

Multisensory Director Grace Boyle recording audio and light levels early in the morning by the Tapajós river.

Multisensory Director Grace Boyle recording audio and light levels early in the morning by the Tapajós river (c) Greenpeace UK

Our CEO and founder Anthony Geffen  says: “We’re thrilled that Munduruku will reach such a broad cross-section of audiences across the globe. Through the unique format of VR and in partnership with innovators like The Feelies, the installation transports viewers deep into one of the most remote areas of the Amazon, somewhere they would never ordinarily be able to visit. VR is the perfect tool for allowing viewers to experience first-hand the life of the Munduruku people and gain a true understanding of the challenges they face.”

Following the launch in Brazil the experience will feature at both this year’s Sheffield Doc/Fest and Glastonbury Festival in June. Munduruku  will have its international premiere at the Sheffield Doc/Fest on June 9th as part of the ‘Alternative Realities’ strand, which hosts a variety of cutting-edge virtual reality experiences, interactive documentaries and inspiring talks and sessions. Following the Sheffield debut, Munduruku will significantly feature in Greenpeace’s presence at Glastonbury Festival. From 21st – 25th June, a short version of the film will be available to the public in Greenpeace’s VR Dome, while a face-to-face team will roam the site and the inter-stage area with GearVRs to show the film to festival-goers. Viewers can also experience Munduruku  as a complete sensory recreation in the Glastonbury press tent in the immersive VR pod from The Feelies, whose unique combination of sounds, smells and effects will immediately transport viewers to the Amazon.


John Sauven, Executive Director, Greenpeace UK comments: “The Munduruku had already been resisting the destruction of their ancestral lands for decades when they asked Greenpeace to help communicate their struggle internationally. We have forty years of experience in using technology – primarily our ships but also satellites and other communications tools – to show the public problems normally hidden from them, from whaling and toxic dumping at sea to drilling in the Arctic or logging in the Congo. For this project we’re pushing that to a new level, allowing people anywhere in the world to see, hear, smell and feel what it’s like to eat breakfast in a Munduruku village or fish in the Tapajos river deep in the heart of the Amazon. We’re hoping that when you are intimately familiar with the beauty and diversity of their lands, you will want to help the Munduruku protect them.”

Grace Boyle, Director at The Feelies adds: “It’s been an incredible collaboration with Greenpeace and Alchemy VR, as well as the Munduruku people, as we’ve worked together to create a story that is multisensory from the first concept stage.  Humans are sensory beings, and constantly taking in information through all their senses, so there are huge opportunities to reach people emotionally and effectively by communicating with more of their sensory modalities.  The Amazon is a formidable ecosystem, with a beauty and complexity that we hope to bring to city audiences by using scent, vibration and atmospheric changes in combination with the beautiful 360 video footage, to allow audiences to really connect with the Munduruku and the forests in which they live.”

Munduruku chief Juarez (right) and warrior José in Sawré Muybu village.

Munduruku chief Juarez (right) and warrior José in Sawré Muybu village. (C) Greenpeace UK

Space Descent VR shortlisted for a Broadcast Digital Award

Alchemy and Science Museum Group nominated for a second VR award!

Space Descent has been shortlisted for another award, this time in this year’s Broadcast Digital Awards for best VR experience! We are honored to be up against some incredible experiences including Home: VR Spacewalk Experience and 6×9: A virtual experience of solitary confinement. You can see the full shortlist here 

We’re very proud of the team who worked incredibly hard on creating a truly amazing experience using photo realistic CGI which Tim Peake himself described being “breath-taking – and that comes from someone who has spent an awful lot of time using VR systems while training for my first mission. Science Museum visitors are going to experience something that truly is very close to the real thing!”

The experience is still running at the Science Museum and you can purchase tickets on the Science Museum’s website here

You can read more about the experience in our previous post here 


Alchemy VR gets jungle fever at the Eden Project!

Filming VR at the Eden Project in Cornwall on the Nokia Ozo camera for Atlantic Productions

Alchemy’s Latest VR experience heads into the Rainforest Biome at the Eden Project

Alchemy is excited to announce that our latest VR film Adventures in the Eden Rainforest VR, which will be hosted by the Eden Project from Saturday 27th May to Sunday 4th June. During the half-term holiday, the four minute virtual reality film will allow visitors to explore the Eden Project’s Rainforest Biome in a behind-the-scenes experience that ventures in to areas never seen before by the public. Joining lead rainforest horticulturist Hetty Ninnis and her team on a full 360 degree trip, audiences will descend into the canopy of the world’s largest indoor rainforest and witness the planting of incredibly rare Bottle Palms.


Anthony Geffen, CEO and founder at Alchemy says: “We are thrilled to showcase the vibrant and exciting world of the Rainforest Biome through the fundamentally innovative and immersive format of VR. Not only does Adventures in the Eden Rainforest VR showcase the vital environmental work of the Eden Project, but it also underscores our continuing commitment to cutting-edge factual projects.”

Dr Jo Elworthy, Eden’s Director of Interpretation, said: “Adventures in the Eden Rainforest VR will give viewers an amazing insight into the hidden world of the Rainforest Biome, enabling them to experience things that even regular visitors to the Eden Project will never have seen. Viewers will go behind the scenes to discover how we ‘garden’ our tropical forest and will experience a spectacular abseil from the highest point of the Biome – all in incredible 360 degree virtual reality.”

It was such a pleasure working with such an awesome partner and we are delighted that our experiences are becoming available to watch in even more educational institutions across the UK

Watch this space for more exciting project announcements that are coming up in the next couple of months!

Space Descent VR shortlisted for a Design Week Award

Space Descent VR with Tim Peake has been shortlisted in the AR/VR category at the Design Week Awards 2017


We are super pleased to announce that we have shortlisted in this year’s Design Week Awards!

Space Descent was a special commission by the Science Museum Group and has been running at the Science Museum in London since March 2017. In this 12 minute film users get to experience what it is like to travel from the International Space Station back down to Earth in a Soyuz Capsule whilst being guided by ESA astronaut Major Tim Peake.

You can read more about the experience in our previous post here 

Tickets for Space Descent are available to buy on the Science Museum’s website here

Alchemy VR to showcase VR film at Sheffield Doc Fest 2017

Sheffield Doc/Fest

Munduruku: The Fight to Defend the Heart of the Amazon has been selected as part of the Immersive VR section of the Alternate Realities Exhibition at Sheffield Doc Fest, June 2017

Combining cutting edge virtual reality film making and multi-sensory storytelling, the experience takes users deep in the heart of the Amazon rainforest and immerses them in the lives of the Munduruku Indigenous People who are currently under threat from planned government construction initiatives

Commissioned by Greenpeace, Munduruku: The Fight to Defend the Heart of the Amazon, is a 14 minute VR film which combines multi-sensory elements provided by The Feelies. The team spent two weeks living with the Munduruku people, capturing the very essence of tribe life to create a truly emphatic virtual reality experience

Alchemy was truly honoured to work with such a distinguished organisation such as Greenpeace to highlight such an important cause

A short version of the film is available to watch on Greenpeace’s Virtual Explorer App which can be downloaded from their website here


Atlantic Productions and Alchemy VR win first ever BAFTA awarded for a Virtual Reality film

Atlantic Productions and it’s virtual reality studio Alchemy VR made history yesterday by winning the first ever BAFTA Award for a VR experience. David Attenborough’s Great Barrier Reef Dive VR won in the Digital Creativity category at last night’s ceremony in London.

This award also means that Atlantic’s partnership with David Attenborough has won 3 BAFTAs for content across all new digital media and now, Virtual Reality.

The experience has travelled the world and been seen by audiences across the globe, from London’s Natural History Museum to the Australian Museum in Sydney, the National Museum of Australia in Canberra, and the Trondheim Science Museum in Norway.

Follow this link to watch the acceptance speeches and post – award Q&A