A journey back in time to experience the dawn of life on Earth

David Attenborough’s First Life VR is an award-winning fully immersive virtual reality experience produced by Atlantic Productions and distributed by Alchemy VR. Travel back to the Cambrian Oceans of 540 million years ago as David Attenborough reveals the dawn of life on Earth and introduces you to its earliest inhabitants. Using top paleontological research and state of the art computer technology, long-extinct animals such as the five-eyed Opabinia, the fearsome looking Anomalocaris and the spiny, worm-like Hallucigenia are brought vividly alive in this fully immersive 360 CGI VR experience.

With stunning CGI created by the Emmy-award winning team at ZOO VFX, this VR experience has won several of the most prestigious digital awards in the industry, including the World Summit Award and the Museum & Heritage Awards for innovation.

First Life is available to download now on the Sony Playstation VR platform and is available to million of users worldwide

SPECIFICATIONS
Duration: 8 minutes
Format: 360 Stereoscopic Video – 5.1 Stereo Sound and a Spatial Mix

LICENSING
David Attenborough’s First Life VR is available to license. Please get in touch using our contact form for more information

IN THE PRESS

  “Breaks new ground in storytelling” The Guardian, UK

 “Breath-taking Experience” Daily Mail, UK

“Wonderful VR” Wired, UK

“Museum Experiences of the Future” The Wall Street Journal, USA

AWARDS 

Winner 2016 Museum and Heritage Awards Innovation

M&H

Winner 2015 World Summit Award

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CASE STUDIES 

Natural History Museum, London UK 

The world premiere of First Life was at the Natural History Museum in London (UK), Sir David Attenborough and the UK’s Minister of State, Department of Culture Media and Sport were both in attendance. During the course of its run First Life had 11835 visitors over 120 days at 366 shows. From internal evaluation it was found that 90% of visitors rated their overall enjoyment of the event as good to excellent and 84% of visitors learnt something new about the natural world, in addition to this 68% of visitors felt the experience gave them a new understanding of the museum’s scientific work. 70% of all ticket sales were bought either via the museum website and call centre suggesting that the experience had an impact on visitor figures. The total media reach was estimated at 6 million. Museum tweets earned over 237,000 impressions and 4287 engagements with an average 1.8% engagement rate, this included 239 retweets and 384 favourites and 773 registered URL clicks. The NHM published 9 Facebook posts with a combined reach of 58,817 and 95,247 impressions. The experience was featured in Wired, The Guardian, Daily Mail UK and The Wall Street Journal In May 2016 the experience at the Natural History Museum won the Innovation award at the Museum & Heritage Awards.

Australian Museum, Sydney Australia

First Life VR ran at the Australian Museum  and ran alongside Great Barrier Reef Dive VR. The combined season had a total of 20,345 visitors over a period of 185 days. 96% of tickets were bought via external website thereby suggesting that the program was an attractor for museum visitor numbers as tickets were bought in advance of visiting. The museum had 32 school bookings with a total 1,157 students viewing both First Life and the Great Barrier Reef Dive VR. Due to popularity, the experience was extended twice, initially from May to July and then from July to October. 71% of visitors’ main motivation for attending was because the technology is new and/or different whilst 53% said it was because they are interested in nature and the environment and wanted to learn more.
The experiences were featured across online, print and radio media including the Sydney Morning Herald, ABC news and Tourism Australia.

National Museum of Australia, Canberra Australia 

Great Barrier Reef Dive is currently running at the NMA in Canberra and was widely covered on social media and in the press including the Canberra Times, ABC and Visit Canberra when it launched. The experience will be part of the
programme alongside Great Barrier Reef VR.

Canadian Museum of Nature, Ottawa Canada 

First Life had it’s to North American premiere at the Canadian Museum of Nature in Canada where audiences of up to 20 people at a time are able to view either a French and English version of the experience.